Our Story

Welcome to Steer Rags, where we believe that every gearhead deserves to wear their passion like a badge of honor (or a cozy sweatshirt, if you will). Our story began on a sunny day, cruising down a suburban street, when we spotted a parade of proud car owners tinkering away in their garages. It was like a scene from a feel-good movie, minus the cheesy soundtrack (though we wouldn’t mind some classic rock in the background).

As we zoomed past, it hit us like a flat tire on a Sunday drive: not everyone can make it to a car show or a drag race, but that doesn’t mean they shouldn’t flaunt their automotive pride! So, we decided to bring that spirit to your closet, one comfy tee and cozy sweater at a time. Think of us as your wardrobe pit crew, ready to rev up your style with playful designs that celebrate both the thrill of the open road and those nostalgic childhood memories (hello, Fresh Donut Hot Tarmac sweatshirt!).

Founded in 2025 by the whimsical group of creative gearheads, we’re all about combining comfort with a dash of whimsy. Our apparel is perfect for those chill weekends, nights out on the town, or just lounging at home while dreaming of the next big race. So, whether you’re a die-hard gearhead or just someone who appreciates a good pun (we’re looking at you, Gearhead Grub sweatshirt fans), or a missus looking for a custom and fun gift. Let’s hit the road to style together—no speed limit required!